As per statistics, an average mobile user spends nearly 2-3 hours on his or her mobile or tablet device. This means that if you have a good app on the store, you have a fair chance that users might give it a try. One of the biggest benefits of mobile app is that there is so much of information it can provide to its users, and all that is right at their fingertips.
It is so wrong for small business owners to think that mobile apps are solely for big names and brands like Amazon, Facebook, Bank of Canada and so on. In fact, there are a large number of small and medium sized business owners who already have or are building their own mobile apps. If you notice, there are so many small business apps that we are using in our everyday life to interact with so many people. Nowadays, even small business owners have their own dedicated mobile apps. This is because they have realized the need to have a mobile app for their businesses thus taking their marketing strategy to a whole new level.
The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.
Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine being the owner of an apparel store in downtown New York with thousands of people walking within a one mile radius of your outlet. If they were to get notified on their mobile phones with a coupon from your store when walking by, you'd increase the likelihood of having them visit by providing a timely reason.
If you sell your products or services online, a mobile app may be an option worth considering. This gives your customers the mobility to do the same things they would traditionally have done sitting at their desks, but on their phones.
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